Reasons Custom Embroidery Services are Great in Singapore


As a business owner in Singapore, you know how crucial it is to promote your brand to attract new customers and, at the same time, retain existing ones. If you want to increase the effectiveness of your marketing campaign, think about using custom embroidery. Embroidery is a time-honoured technique that involves stitching your company uniform logo embroidery or design onto clothing, hats, bags, and other items. It’s a great way to create a professional image for your business while showcasing your brand. Through this article, let’s explore more about embroidery and why custom branding with embroidery is excellent for marketing.

What Is Embroidery?

Embroidery is an ancient art of decorating desired designs or logo onto fabrics or other materials using a needle and thread. Despite being used worldwide, embroidery has its roots in China and the Near East. The art of embroidery was used to embellish clothing, household items, and ceremonial objects. Over time, the craft spread across the world, and different regions developed their own unique styles and techniques. In the past, the embroidery was done by hand, which was a time-consuming and labour-intensive process. Skilled embroiderers would spend hours, days, or even months creating intricate designs on fabric. Nowadays, embroidery can be done by hand and machine, and many different techniques and tools can be used to create beautiful embroidered pieces.

Different Types Of Embroidery 

Woman with a thread. Lady in the factory.

With technological advancement, several types of machine-driven and custom embroidery methods are available today. Let’s have a quick discussion of the various embroidery techniques.

Counted Thread Embroidery

Counted thread embroidery is a type of embroidery that uses a grid-like pattern on the fabric. The embroidery design is created by counting the number of threads on the piece of fabric and then stitching over them in a specific pattern. This type of embroidery is famous for creating geometric designs, monograms, and borders.

Outline Embroidery

Outline embroidery is a type of embroidery that creates a design using simple, clean lines. The stitches used in this technique are typically backstitches or stem stitches, which create a continuous line that outlines the design. Depending on the desired effect, the outline can be made using one or multiple colours.

Whitework Embroidery

Whitework embroidery is a type of embroidery that uses white or off-white thread on a piece of white fabric. This technique includes embroidery styles like cutwork, pulled thread, drawn thread, and needle lace. It is popular for creating intricate designs on clothing, table linens, and household items.

Candlewicking Embroidery

Candlewicking embroidery is a type of embroidery that uses a particular thread called candlewick. This technique creates a raised, textured design on the fabric. This embroidery style was popular in the colonial era and is still used to create a vintage look on garments like boiler suit jacket or cotton coverall and household items.

Patchwork Embroidery

Patchwork embroidery is a type of embroidery that incorporates fabric patches into the design. The patches can be of different sizes, shapes, and colours and are typically arranged in a specific pattern to create a cohesive design. The embroidery stitches are used to secure the patches in place and add details and embellishments to the design.

Shadow Work Embroidery

Shadow work embroidery is a type of embroidery that creates a shadow effect on the apparel by using a combination of light and dark threads. The typical material used for this needlework method is sheer or semi-sheer and lightweight, such as georgette, voile, lawn, organza, organdie, batiste, muslin, and many more.

Cross Stitch Embroidery

Cross stitch embroidery is a type of embroidery that creates a design using small X-shaped stitches. This technique is popular for creating intricate design and can be used on pillows, wall hangings and even industrial uniforms in Singapore.

3D Embroidery

With 3D embroidery, the stitches are thickened and elevated to give the design or logo embroidery a three-dimensional look.

How Does Embroidery Work?

Hand Embroidery

woman sewing mannual with green thread

Hand embroidery is done using a needle and embroidery thread. The design is created on the fabric using a variety of stitches. The most common stitches used in embroidery include backstitch, satin stitch, French knot, running stitch, chain stitch, and cross stitch. Backstitch is a simple stitch that creates a solid line. A Satin stitch is a smooth, flat stitch that creates a solid block of colour. The French knot is a decorative stitch that creates a small, raised knot on the fabric’s surface. A running stitch is a simple stitch that creates a dashed line. Chain stitch is a decorative stitch that creates a looped chain of stitches. The cross stitch creates a small X shape and is typically used to create intricate designs and patterns.

Embroidery Machines

Embroidery machines are computerized embroidery machines that are designed to create designs on fabric using a variety of different threads and are useful for the mass production of apparels. It uses advanced technology to stitch lines into fabric automatically, creating intricate and detailed designs.

The basic working principle of an embroidery machine is to use a digital embroidery design file, which is loaded into the machine’s memory. The design file tells the machine how to create the embroidery pattern by controlling the needle and thread movement. Once the design is loaded, the machine starts stitching the design on the fabric. The fabric is typically held in place using an embroidery hoop, which keeps it taut and prevents it from moving around during the stitching process. Embroidery machines use different types of needles and threads to create other effects. The equipment can automatically switch colours and thread styles, allowing for complex designs with multiple colours. Some embroidery equipment also include additional features, such as automatic thread cutters and automatic bobbin winders, which make the embroidery process faster and more efficient.

Reasons Custom Embroidery Services are Great in Singapore

Embroidery offers a unique and sophisticated way to showcase your company logo or message. Here are some reasons why custom branding with embroidery is ideal for marketing:

Professional and eye-catching

Custom embroidery provides a professional and polished look that can help to elevate your brand. Whether it’s an embroidered cotton coverall for your employees or a custom boiler suit jacket for your customers, embroidery adds a touch of sophistication to any item.

Increased brand awareness

Custom branding with embroidery can increase corporate companies’ brand visibility and recognition. For example, polo t-shirt embroidery with your company’s logo or slogan creates a walking advertisement for your brand. This can be especially helpful for small businesses or startups looking to establish themselves in a competitive market.

High-quality and long-lasting

Embroidery is a high-quality, durable customization method that withstands multiple washes and wears. This means that your branded clothing and accessories will last longer, providing ongoing exposure for your brand.


Custom branding by using embroidery is a cost-effective marketing strategy that can produce long-lasting results. Unlike other marketing techniques that require ongoing investments, custom embroidery only requires a one-time expense.


Embroidery allows for customizing your products, making them unique to your brand. This can help differentiate your brand from competitors and create a memorable customer experience.

Start Enhancing Your Company’s Branding With Embroidery Services Singapore

Custom branding with embroidery is a great way to enhance your marketing strategy. It adds a personal touch to your products, increases brand recognition, and helps create a professional image for corporate companies branding.

Star Merchandising can provide the best embroidery services to your marketing mix. Your brand will stand out with high quality embroidery, whether you’re looking to add a uniform logo embroidery to your team’s workwear or create branded industrial uniforms in Singapore. We also offer custom digitized heat transfer and silkscreen printing services to add value to your company’s branding. Contact us today.


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